At The DOM, our mission is to change the way people shop. We believe fashion is about more than just the latest trends, and you don’t always need to have the newest styles to be fabulous. Only by changing our attitudes can we help change the fashion industry.
This week is Fashion Revolution Week, an annual activism campaign with the goal of ushering in a more ethical and sustainable fashion future. Founded in the wake of the 2013 Rana Plaza collapse – where more than 1,100 workers died when an unsafe factory building collapsed – Fashion Revolution Week seeks an industry future that has a positive impact on both people and the planet.
The theme for this year’s campaign is ‘MONEY FASHION POWER’ and focuses on the exploitation of workers and natural resources. Corporations hold an imbalance of power over their workers and consumers, while the people making our clothes are exploited, not paid fairly, and often put in danger. Meanwhile, consumers are encouraged to buy too much too quickly, contributing to issues of overconsumption and waste.
While The DOM is new to the fashion scene, and we know we’ve got a long way to go, we’re thinking now more than ever about the ways we can help shape a more sustainable fashion industry. One of our driving goals is to change how customers think about their clothes, encouraging them to shop smarter and more thoughtfully.
A large part of this is through teaming up with brands that care about our planet and the people that live on it. We want to uplift brands that are doing their part, so we spoke to some of our favourites to find out how they contribute to industry change every day.
St. Agni designs timeless pieces that will stay in your wardrobe for years to come. Through considered material usage, traceable supply chain practices and carefully monitored, ethical working conditions, St. Agni makes all its decisions with people and the environment as its first priority. The brand has also pledged at least 1% of sales since 2021 to the preservation and restoration of the environment as a member of 1% for the Planet.
Reflecting on this year’s Fashion Revolution Week theme, Digital Marketing Manager Adrienne Henry tells us, “Our designs are made to last. We create quality, timeless pieces in fine materials that are gentle on the environment. We care for the people behind our garments, and all throughout our supply chain.”
“We want to create bonds that lead to mutual progress and empowerment. We aim to inspire all of our stakeholders in the importance of our social and environmental responsibility. All of our clothing and footwear is designed to last, valuing fair treatment to people and the environment.”
Shop the latest from St. Agni
Ginger & Smart
Sydney label Ginger & Smart is driven by social responsibility, prioritising the environment, its workers and the community in everything it does. Designs are made from 100% sustainably sourced materials, certifiably ethical production practices are upheld and a portion of profits is used in support of multiple community and environmental organisations.
Pledging to continue working for industry change, the brand says, “We are committed to sourcing sustainable fibres only, and we work with partners that are also committed to good environmental practices. We design for longevity in both style and quality to reduce over consumption. Sustainability is embedded into the design process and with each collection, we pledge to do better.”
Shop the latest from Ginger & Smart
Nobody Denim believes that sustainable business is good business. The brand’s collections are predominantly manufactured in Melbourne, keeping the business local and minimising its carbon footprint. Safe and ethical manufacturing is enforced, with workers being paid fairly and supported at every step in the supply chain.
Denim production uses a lot of water and energy. Since 2017, Nobody Denim has reduced its water usage by 50% across its stone washing and bleaching processes, with its focus always on finding ways to save even more in the future. Raw materials are sourced responsibly and waste reduction is prioritised in a number of inventive ways.